Tuesday, March 17, 2020

Protecting Intellectual Property

There are four ways one can protect the intellectual property (I will refer to as IP) of their company. The first way is to copyright your work. Essentially, it makes it so something cannot be used outside of the consent of its creator. With my company in mind, copyrights will be important to have since the I will need to copyright all possible creative works that is put into the game.

The next way to protect your IPs is through trade secrets. Trade secrets can be various things from a secret formula or a special technique that is not widely know to the public. An example of something that could have been a trade secret would be the drop shadow in 3D video games. It was first used by Nintendo in its first 3D Mario game. At first, people were struggling to gauge where Mario would land when they jump. In comes the drop shadow. The drop shadow is just a small shadow underneath the character. In the 3D Mario game, it allowed players to correctly estimate where they will jump.

This is not widely known to the public, but it is well known among game developers and designers. The drop shadow example is probably not a trade secret, but it is still something useful for anyone creating 3D games or simulations. Another thing about trade secrets is it is a good idea not to tell anyone about your own trade secrets.

The third way to protect your IP is to patent it. However, there is a strict guidelines on what can or cannot be patented. To overgeneralize this, to patent something, it should be unique. Sadly, I have not created anything that can be patented.

The final way to protect your IP is to trademark it. Trademarks are used to protect your brand or your company's identity. Something I would trademark for my company would be my company's name and its logo. It would be troublesome if someone else created a game development company under the same name or with a similar logo.                                       

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